Types of Research

MarketSense / Our Services / Quantitative research / Types of Research

• Studies of usage and attitudes in certain categories (U&A),
• Product concept, positioning concept, name, packaging, price test, including:
• Multi-location CAPI tests;
• Product placement;
• Advertising pre/post tests, evaluation of advertising campaigns effectiveness;
• Market segmentation;
• Optimization of brand price strategy studies;
• Tracking studies;
• Consulting: counsel about improving marketing data managing systems, supporting decision-making process and strategic planning.