Provision of high quality data
MarketSense / Our Services / Quantitative research / Provision of high quality data
The methods we use for data collection and quality control are intended
to reach the main objective – getting the most valid and reliable
information. High quality data is ensured by obtaining:
- Employing highly qualified experienced supervisors, and strictly selected interviewers;
- Using special software for quotas tracing;
- Interviews quality control: independent controllers check from 20% to 100% of questionnaires collected by each interviewer;
- Double data entry – from 20% to 100% for each operator;
- Using centralized statistical control methods in studies employing CAPI.
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