Sample and Analysis Instruments

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• Constructing an optimal sample model enabling to test more than 10 concepts within one research and presupposing usage of full orthogonal and D-optimal factor designs and their fractional replicates;
• Using the following nonprobability and probability samplings:
• Nonprobability sampling: quota sampling, snowball sampling;
• Probability sampling: stratified, systematic, simple random sampling;
• Cluster analysis of any complexity level;
• Multidimentional scaling;
• Factor analysis;
• SUMM (Single Unit Marketing Model);
• Structural Equation Modeling;
• Choice-Based Conjoint.