The MarketSense company has joined OIROM – the first professional market and public opinion researchers association in Russia.
The Association was founded in 2003 and today it unites the key players of research market. The primary goals of association are: enhancing prestige of professional researchers in Russia; exchanging information among the community members for the sake of constant research quality improvement; and protecting clients of research companies from non-professional research practices, as well as securing respondent’s private life.
24/12/2011
MarketSense 7-th Anniversary!
In December 2011 MarketSense celebrates the 7-th Anniversary since the day of our company foundation.
In view of remarkable date valuable and useful souvenirs were issued, for example, MarketSense T-shirts, symbolizing unity of our research team and love to “lucky 7”. In these T-shirts one can have a rest, meditate, practice sports, as well as enjoy both physical and intellectual labor.
If you happen to encounter a person in such a T-shirt both at our office and outside, take a chance to congratulate him/her with the MarketSense 7-th Anniversary!
16/10/2011
Olga Zayarnaya has joined the MarketSense team
Olga Zayarnaya,
having 15 years experience in the qualitative research, is a recognized expert
in the consumer market, strategic consulting, brainstorming and training.
Olga has graduated
from the Lomonosov Moscow State University’s post graduate department, the faculty
of Psychology. She is a certified business coach. Previous experience in
research companies and consulting agencies: Macro International, Qualitel Data Services,
International Business Development Center. Olga undertook international internships
at such market research institutes as Research International (San Paolo) èWhatIf (London).She participated in numerous marketing insight
generation conferences and workshops.
Our methodological palette
has been enriched with new colours, so our clients would enjoy new
opportunities – from focus groups using co-creation techniques through unique and impressive consumer connections to
master classes and designer tutorial programs.
01/12/2010
Our agency in Kiev moved to new (more spacious and comfortable) office.
Now our address is:
Saksaganskogo str. 43b Kiev, Ukraine 01033
(entrance from the rear of a building). Our new phone number is:
+38 (044) 227-32-92
27/10/2010
The
MarketSense company has for the first time presented its new proprietary
project “Generations”at the ESOMAR seminar,
that took place in Moscow.
The attendees included ESOMAR members, market research agencies’ and
client-side representatives.
Speakers:
Elena Mosicheva
and Tatyana Ziglina
Rapid changes which took place in Russia during
last 20 years and involved different age and social groups created a specific
Russian phenomenon – XYZ Generation which includes people born from 1960’s to
2000’s and will define trends for the coming decades.
The paper is based on the findings of
Transformations cross-cultural project (online community of trend-watchers –
expatriate Russian and Ukrainian citizens) which is carried out by MarketSense
since 2006.
15/02/2010
Oksana Bandurovych is appointed Deputy Director of MarketSense Ukraine.
Oksana Bandurovych is PhD in sociology, graduated from the philosophical
faculty of the Kiev State University (T.Shevchenko) and post-graduate course in
Institute of Sociology of Ukrainian Academy of Science.
She has 15 years of experience in market research, specializing in
qualitative, quantitative, B2B, and on-line research. Prior to her work in
MarketSense, she was heading departments in large Ukrainian research companies
- SOCIS, TNS Ukraine, and UMG.
In Ukrainian research community Oksana is known as a brilliant moderator
as well as a unique specialist possessing an integrated approach to complex
projects combining both qualitative and quantitative methods.
We would like to congratulate Oksana and wish her successful professional
growth in the MarketSense team.
24/12/2009
Today, on December
24, 2009, MarketSense celebrates its birthday - 5 years since the company
was founded.
All these years we
have been working hard towards our current success and stability. We have
completed hundreds of interesting projects, created new methodologies, and
acqured lots of friends.
Our new corporate style and new concept «Art of doing research» has been first presented at the exhibition.
The exhibition stand, decorated in the style of the Russian avant-garde art gallery, attracted numerous Congress delegates and allowed us to establish interesting and useful contacts with the colleagues and potential clients from different countries.
Our exhibition stand visitors had an opportunity to take part in the quiz on the knowledge of the Russian Avant-garde art as well as on the insights in consumer behavior and cultural specifics of two fraternal States – Russia and Ukraine.
MarketSense’ exhibition team included key company managers from our Moscow and Kiev offices.
From now on our clients may remotely view focus-groups and interviews via Internet enjoying high quality live video-streaming from any point of the World.
- Packaging test
- Advertising test
- Product test
- Shopping behaviors simulation.
The spaciousness of studio (70 square meters) allows to run up to 10 interviews simultaneously.
Since February 2009 the forth Focus-Group Studio, professionally equipped, with a comfortable client’s viewing room, will start operating.
Both the Hall-Test Center and the Focus-Group Studio are located at the same building, as our main office, at the following address: 6, Shluzovaya naberezhnaya, bld.4
06/06/2008
1. The project "Transformations-2" was carried out on the basis of Internet panel with the
"trend observers" - our Russian and Ukrainian compatriots, living abroad. The project objective was to
explore the key trends in the dynamics of social structure, attitudes to money, leisure, healthy lifestyles,
kids, brands. The uniqueness of the method is the overlapping two perspectives in our trend-observers'
vision - the Russian perspective, on one hand and the one of the country, one currently lives in, on the other.
The geography of the study: UK, Germany, Italy, USA, Canada, China, Korea. Additionally, "Transformations-2"
highlighted the image of Ukraine and Ukrainina citizens, dominating abroad.
The last wave of the panel of the Ukrainian citizens living abroad was
organized with the participations of the UMP company.
Speakers:
Elena Mosicheva, MarketSense Russia and Ukraine General Director
Tatyana Ziglina, MarketSense Russian and Ukraine Marketing Director
2. Comments by Vladimir Pozner: "USA, Europe. And the countries of former Soviet Union in the Context
of Mutual Influences Evaluation."
“Provocation Continues” is a summing-up of our provocative method employment in the qualitative studies during the last two years. In the presentation the results of the international study, carried out in the framework of provocative method, were highlighted. The research was conducted together with the UK research company Adelphi International and embraced four countries: Russia, Ukraine, UK, and Germany. The research results were presented in the format of comparison between the findings from “traditional” as opposed to provocative interviewing. The fragments from this study presentations at the international conferences were demonstrated.
Speaker: Tatyana Ziglina
The project “Transformations-2” was carried out on the basis of Internet panel with our compatriots, living abroad. The project objective was to explore the key trends in the dynamics of social structure, attitudes to money, leisure, healthy lifestyles, kids, and brands. The uniqueness of the method is the overlapping two perspectives in our trend-observers’ vision – the Russian perspective, on one hand, and the one of the country, one currently lives in, on the other. The geography of the study: UK, Germany, Italy, USA, Canada, China, Korea. Additionally, “Transformations-2” highlighted the image of Russia and Russian citizens, dominating abroad.
Sergei Gruzdev is a professional with extended work experience both on the agency side (MASMI – Head of Quantitative Department), and on the client side (the companies Renaissance Capital and Novartis – the Head of Research Department).
Sergei graduated from Moscow Institute of Physics and Engineering, the Cybernetics Department. In 2004 Segei got his MBA (The High School of Business in Lomonosov Moscow State University, specialization: General Management).
We are confident, that the integration of Sergei into the MarketSense team will contribute to further successful development of quantitative studies in our company.
"Transformations" is a cross- cultural analysis of changes in consumer behavior in Russia for the last 15 years.
"Transformations" presents a viewpoint of our European colleagues from the Great Britain, France, Switzerland, Belgium and Greece. Besides it is «a glance from within» of philosophers, anthropologists and sociologists from leading high schools of Moscow and St.-Petersburg, and also it is an opinion of experts from Market Sense.
"Transformations" is the project representing a conceptual basis for comparison of our developing consumer culture to more mature western culture of consumption. It is also an attempt to answer a question on where we go and what are the future consumer trends.
"Transformations" is an attempt of a critical estimation of myths and stereotypes which they keep in mind about us, and we keep in mind about them.
Speekers - Elena Mosicheva, Tatyana Ziglina and Ekaterina Antonyuk.
Emma Karlovna Rifert is a reputable field specialist with more than 15 years experience of working in research companies.
Before joining MarketSense she occupied leading positions in field departments of such well-known companies as VCIOM, Validata, Comcon-2, GFK-Rus’.
In 1994 Emma Rifert attended training course at Danish Gallup.
During her many years of work as a field manager, Emma Rifert has been known as an outstanding professional with remarkable managerial abilities, principled and responsible person. One of her distinctive features is constant pursuit of quality.
She has experience in fielding projects of any kind, including the most complex qualitative and quantitative assignments, as well as large-scale regional and international projects.
Education: graduated from Philosophical faculty of Moscow State University (department of Sociology).
22/06/2006
Elena Mosicheva and Tatyana Ziglina have presented the methodology of provocative discourse in relation to medical research at the annual conference of EphMRA, European Association of Pharmaceutical Marketing Research, in Athens, Greece.
We are pleased to inform all our clients and friends that our subsidiary company, MarketSense Ukraine started its operations on March 28. MarketSense Ukraine is a full-service company that entirely bears our philosophy of perfectionism and innovation.
The core of our Ukrainian team consists of well-known research professionals, with long-standing experience on the Ukrainian market. All MarketSense Ukraine managers are tri-lingual, speaking Russian, English, and Ukrainian.
MarketSense Ukraine specializes on qualitative, quantitative, and business-to-business studies. The company is capable of conducting research across all Ukraine territory.
Oksana Pleskova is appointed as Director of MarketSense Ukraine. Elena Mosicheva will perform as General Manager of MarketSense in Russia and Ukraine.
Our Kiev office is located in the city center and possesses modern focus group facility.
Elena Mosicheva and Tatyana Ziglina gave an interview to the "Business" newspaper on the new methods for consumer insight generation.
27/02/2006
Read about us in Business Week Russia #6 (Feb 20, 2006) in the article "Who, how and why does market research"
(Article in Russian)
02/12/2005
MarketSense presented a new methodology of Provocative interviewing at the Client Conference, that took place in Café Pushkin in Moscow on December 2. See the presentation summary in our news from 14/11/05.
See the photos from the conference below.
02/12/2005
Tatyana Ziglina gave a series of interviews to the "Business" newspaper.
15/11/2005
Elena Mosicheva and Tatyana Ziglina gave an interview on provocative discourse to SMRN - Scandinavian Market Research News on-line journal.
14/11/2005
Elena
Mosicheva
and Tatyana Ziglina presented new methodology – provocative interview –
at the annual
ESOMAR Qualitative conference in Barcelona on 14 November
2005.
“Provocative discourse as insight generator.”
Summary:
The paper presents provocation as
a new discourse of qualitative interviewing. The main idea is to show
how
provocation, which is normally understood in a negative sense, could be
positively and ethically correctly exploited for consumer insight
generation in
market research. The authors see the benefit of their approach in its
ability
to get beneath the commonsense truth in a dialogue with consumer,
especially in
well-established categories and with over-researched target groups. The
paper
presents and validates specific enabling techniques and stimulus, as
well as
the role of interviewer as a challenging partner in provocative
interaction. The
effectiveness of the methodological approach and its limitations are
demonstrated via presenting the results of a specific case
study.
